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Vegan and cruelty-free, made locally
Velvet Vanity knows the struggle: imported shades that miss the mark or melt off in the heat. More often than not, shades made in the States tend to be too harsh, while shades made in other Asian countries can come off too light. That’s why this homegrown brand focuses on flattering, fuss-free makeup that complements our skin and survives our climate. Their best-selling products, from matte lipsticks to hydrating blushes, are vegan, cruelty-free, and made to stay put, even on the stickiest of days.
Look good, feel good
Lumi Beauty is all about giving you that much-sought after dewy, healthy glow – and they’ve bottled it up perfectly. Founded by influencer Chryseis Tan, the brand has quickly become a skincare go-to. Its star product, the Vitamin Glow Super Serum, is a crowd-pleaser for gentle hydration and brightening. Formulated with natural ingredients, the serum boasts five-star reviews from over a thousand users and has earned multiple local beauty awards.
From sheet masks to skincare staples
What started as a single-product brand by influencer-turned-entrepreneur Jane Chuck has grown into a full-fledged skincare line with a loyal following. Chuck’s first claim to fame was its soothing beauty masks – which now remain a cult favourite – but the eponymous brand’s lineup now includes cleansing balms, toner pads, lip jellies, and the much-raved-about Very Important Sunscreen. Loved for its lightweight, non-greasy texture and zero white cast, this sunscreen is perfect for daily use in the Malaysian sun.
Minimalist outside, potent inside
Clean design meets hard-working skincare. With its sleek, minimalist packaging, Tatagaltier is a social media darling – but its formulas are what keep beauty lovers coming back. Its breakout product, the Bulaney Treatment Essence, was formulated for oily and acne-prone skin. Designed to refine pores, reduce breakouts, and lighten acne scars, it quickly gained a following among local skincare enthusiasts.
Science-backed, skin-loving, tropical-tested
CLEF is the go-to for skin that’s stressed, sensitive, or just needs a reset. Focused on long-term solutions rather than quick fixes, CLEF uses research-driven ingredients in all its formulations. Its best-seller is the Pomegranate Instant Calming Mask, which has sold over a million units worldwide. Made to soothe sunburns, calm irritation, and restore the skin barrier, it’s a tropical essential – and proof that Malaysian-made can be global-grade.
